Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: AMAZON.COM: FROM STARTUP TO THE NEW MILLENNIUM
Title
AMAZON.COM: FROM STARTUP TO THE NEW MILLENNIUM
Author
Stockport, GJ ; Street, D
Pages
43
Product Type
Reference #
300-014-1
Teaching Note
300-014-8 (19)
Institute
Setting
Worldwide
Year
2000
Keywords
e-Commerce ; Business growth ; Defining the business ; e-Business design ; Strategic choice ; Competitor analysis ; Leadership and culture ; e-Commerce and profitability
Summary/
Abstract
Abstract
This case analyses the growth of Amazon.com from 1994 to 1999. It provides an ideal case on emerging e-commerce strategies and strategic thinking because of its first mover development and prominence, its accelerated growth and its recent and rapid emerge
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
