Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: ANGLOGOLD'S GROWTH STRATEGIES
Title
ANGLOGOLD'S GROWTH STRATEGIES
Author
Rajshekar, N ; Venkatesh, P
Pages
9
Product Type
Reference #
304-111-1
Teaching Note
not available
Institute
Setting
Africa
Year
2004
Keywords
AngloGold ; Anglo American Corporation ; Sir Ernest Oppenheimer ; Minorco ; Bobby Godsell ; Mining value chain ; GoldAvenue ; OroAfrica ; Acacia Resources ; Normandy ; Newmont ; Ashanti goldfields ; De Beers ; Obuasi ; Vaal Reefs
Summary/
Abstract
Abstract
AngloGold Limited (AngloGold), with its headquarters in Johannesburg, South Africa, was formed in 1998 through the consolidation of the African gold mines of Anglo American Plc. In 2000, AngloGold forayed into marketing of its gold products like jewellery, by starting its on-line portal, GoldAvenue. Throughout its short history, AngloGold's rapid growth has been characterised by mergers and acquisitions. With its announcement to merge with the Ghana-based Ashanti Goldfields Company Ltd in 2003, AngloGold is poised to become number one in the global gold mining industry.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
