Case Study: Avis Rent-A-Car, South Africa

Title
Avis Rent-A-Car, South Africa 

Author
Viedge, C; Papiana, L 

Pages

Product Type
 

Reference #
306-334-1 

Teaching Note
not available 

Institute

Setting
South Africa 

Year
2006 

Keywords
Strategy; Marketing; Business growth; Operations



Summary/
Abstract
On 23 June 2005, Keith Rankin, Managing Director of Avis Rent-A-Car Southern Africa, was preparing a proposal for the 30 June board of directors meeting. His concern was how to meet demand during the 2010 FIFA Soccer World Cup, given the severe space constraints at Johannesburg International Airport.

 


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