



Case Study: Avis Rent-A-Car, South Africa
Title
Avis Rent-A-Car, South Africa
Author
Viedge, C; Papiana, L
Pages
8
Product Type
Reference #
306-334-1
Teaching Note
not available
Institute
Setting
South Africa
Year
2006
Keywords
Strategy; Marketing; Business growth; Operations
Summary/
Abstract
Abstract
On 23 June 2005, Keith Rankin, Managing Director of Avis Rent-A-Car Southern Africa, was preparing a proposal for the 30 June board of directors meeting. His concern was how to meet demand during the 2010 FIFA Soccer World Cup, given the severe space constraints at Johannesburg International Airport.






