



Case Study: BARRY BERMAN: ASSESSING THE PLATES OPPORTUNITY
Title
BARRY BERMAN: ASSESSING THE PLATES OPPORTUNITY
Author
Temlett, S ; Mitchell, C
Pages
9
Product Type
Reference #
803-054-1
Teaching Note
not available
Institute
Setting
South Africa
Year
2003
Keywords
Entrepreneurship ; Examining the opportunity ; Desirable and acquirable attributes ; Creative and innovative use of other people's resources
Summary/
Abstract
Abstract
It was the middle of 1994. By then, 23-year-old Barry Berman had been trading in Cape Town number plates with short and unusual numbers for three or four months. The business was growing fast. But so was the canned fruit business that he had started with a friend at the beginning of the year. He no longer had the time to devote to both, and Berman wondered what to do. Should he 'can' the canned fruit or pursue the number plate business?






