Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: BLACK LIKE ME: CREATING A LEGACY PART D: THE LEGACY
Title
BLACK LIKE ME: CREATING A LEGACY PART D: THE LEGACY
Author
Heil, D.; Murray, T.
Pages
3
Product Type
Reference #
803-061-1
Teaching Note
not available
Institute
Setting
South Africa
Year
2003
Keywords
Entrepreneurship; Strategy
Summary/
Abstract
Abstract
This is the fourth of a four-case series (803-058-1 to 803-061-1). In 1985, twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a 30,000 rand loan. The case consists of four parts, each presenting a phase in the progression of Black Like Me from a 'backyard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002. The case presents the background of the entrepreneur, Mashaba, and his dream of independence, the choices he faced as the new South Africa emerged and global competitors entered the market, the consequences of his decisions and the recovery of Black Like Me.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
