Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Bootstrapping BIZWIZ
Title
Bootstrapping BIZWIZ
Author
Fisher, Greg
Pages
10
Product Type
Reference #
G-CS-01-05
Teaching Note
Institute
Setting
Year
2005
Keywords
Entrepreneurship; Entrepreneurial marketing; Accounting training; Start-ups
Summary/
Abstract
Abstract
Andrew Abdo has developed a an innovative board game that enables students to learn about and practice the intricacies of double entry accounting and business decision in a fun, competitive way. The game has been very well received among university students and middle managers wanting to improve their accounting acumen. Andrew is now exploring means and ways to commercialize and market the game more broadly so as to really make the most the business opportunity that this game presents. Issues dealt with in this case include entrepreneurial marketing, commercialization of an innovation, entrepreneurial financing and business model development.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
