Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Capitec Bank: low-cost banking for Joe average
Title
Capitec Bank: low-cost banking for Joe average
Author
Mosala, T; Townsend, S
Pages
15
Product Type
Reference #
107-033-1
Teaching Note
not available
Institute
Setting
South Africa
Year
2007
Keywords
Pricing models, Strategy, Marketing, Banking
Summary/
Abstract
Abstract
By December 2006, Capitec Bank, South Africa's newest listed retail bank, had come a long way from its origins as a microlending organisation in 2001. Over time it had started introducing other banking services to its entry-level clients, so that by 2006 it offered all basic banking services. Capitec's chief executive for marketing and corporate affairs, Carl Fischer, considered the organisation's strategic plan for 2007: to position itself as a proper bank in a much broader target market. He realised that the key to survival for a low-cost bank in South Africa lay in high volumes, but still wrestled with the question of how Capitec could overcome the current perception that it was a niche bank in order to attract the volumes it needed to compete successfully.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
