Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: CMC Connect: the challenge of realizing the company vision
Title
CMC Connect: the challenge of realizing the company vision
Author
Ovadje, F; Okolie, E
Pages
12
Product Type
Reference #
407-073-1
Teaching Note
407-073-8
Institute
Setting
Nigeria
Year
2007
Keywords
Realising the company vision; Change management; Execution; Nigeria; Public Relations Industry
Summary/
Abstract
Abstract
CMC Connect has a very clear vision, to become the best public relations firm in West Africa. The Managing Director (MD), Yomi Badejo-Okusanya, uses every opportunity to share his vision with the employees: (1) meetings; (2) training programmes; (3) the company theme song; and (4) monthly aerobics exercises, etc. However, he is concerned that the company vision is not being realised. The case presents the challenges of realising the vision from the perspective of the MD and the employees. The learning objective is to explore the factors that get in the way of actualising the company vision.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
