Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Concrete producers and bottlers
Title
Concrete producers and bottlers
Author
Agbaje, O
Pages
4
Product Type
Reference #
3007-303-6
Teaching Note
not available
Institute
Setting
Year
2007
Keywords
Concentrate producers; Bottlers; Software and hardware; Intellectual property; Brands; Skills and competences
Summary/
Abstract
Abstract
This technical note discusses a hypothesis developed from several case studies - the difference between 'concentrate producers' and 'bottlers'. The metaphors for this hypothesis derive from the carbonated soft drinks (CSD) industry. The note discusses some incongruities between the investments by concentrate producers and bottlers, their relative returns and their source of value. It extends the distinction between concentrate producers and bottlers to other industries, and asserts that markets reward the intangible, brainpower rather than hard labour, software rather than hardware, brands rather than factories, skills and competences rather than machines and equipment, in formulas and patents rather than trucks and bottles.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
