Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: De Beers at the millennium
Title
De Beers at the millennium
Author
Ghemawat, P; Marciano, S
Pages
19
Product Type
Reference #
9-706-518
Teaching Note
Institute
Setting
Africa
Year
2006
Keywords
Game theory; Strategy analysis; Strategy formulation; Value creation
Summary/
Abstract
Abstract
At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De Beers' reputation and consumer confidence in the diamond as a product that represented integrity, love, and commitment. In 2000, De Beers' sustainability depends on the ability of its leaders to shift the paradigm of both the firm and its context and embrace a distinctly different strategy.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
- Find out more about becoming an AABS Member or an AABS Pipeline School
- Interested in consulting to our member schools or teaching on our AABS programmes? contact us.
AABS is proud to announce our new project: African Agribusines Network (AAgri.net). Visit the website.
Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
