Case Study: De Beers: addressing the new competitiveness challenges

Title
De Beers: addressing the new competitiveness challenges 

Author
Marciano, S; Porter, M; Warhurst, A 

Pages
31 

Product Type
 

Reference #
9-706-501 

Teaching Note
 

Institute

Setting
Africa 

Year
2006 

Keywords
Community relations; Conflict management; Corporate responsibility; Economic policy; Industry analysis; Location of industry; Social responsibility; Strategy; Strategy alignment; Value chains



Summary/
Abstract
Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the interdependence of companies and the locations and communities in which they operate and the role of a company in economic and social development. In 2000, De Beers faces critical choices about both its economic and social policies and how they interrelate.

 


The Impact of AABS Video

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