Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: DeeBee Company Ltd: from laboratory to market
Title
DeeBee Company Ltd: from laboratory to market
Author
Alos, A; Bamiro, O; Adegbesan, T
Pages
21
Product Type
Reference #
806-017-1
Teaching Note
Institute
Setting
Nigeria
Year
2006
Keywords
From laboratory to the market; From scientist to entrepreneur; Starting the venture; Production process; The Nigerian Kline industry
Summary/
Abstract
Abstract
A scientist, Dolapo Ogutuga, discovers a process of making wine from kola nuts. The first samples of his wine are well received by friends and close community. But it needs the marketing experience of his wife to turn the product into a commercial venture. Having entered the huge market for wines, they have to face competition from imported wines and the challenges of meeting production capacity.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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AABS is proud to announce our new project: African Agribusines Network (AAgri.net). Visit the website.
Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
