AABS - Case Study: Guaranty Trust Bank of Nigeria: sustaining the vision and values through effective branding

Action steps for African Business Schools
2011-05-24 13:56:36 UTC

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Case Study: Guaranty Trust Bank of Nigeria: sustaining the vision and values through effective branding

Title

Guaranty Trust Bank of Nigeria: sustaining the vision and values through effective branding

Author

Maklan, S; Knox, S

Pages

Product Type

Reference #

504-117-8

Teaching Note

Institute

Cranfield School of Management

Setting

Year

2004

Keywords

Summary/
Abstract

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