Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: GUTAID - SOUTH AFRICA PART I
Title
GUTAID - SOUTH AFRICA PART I
Author
Miller, PA
Pages
21
Product Type
Reference #
487-002-1
Teaching Note
not available
Institute
Setting
USA/South Africa
Year
1987
Keywords
Advertising ; Competition ; Distribution ; Market entry ; Market research ; Marketing strategy ; New products ; Pricing ; Product introduction ; Product planning
Summary/
Abstract
Abstract
Gutaid is a product which, after successful life cycles in both the U.S. and the U.K., is launched in South Africa. Despite data suggesting the contrary, executives proceed with the launch only to have the product fail later.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
