Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Karen Happuck
Title
Karen Happuck
Author
Okekearu, N
Pages
8
Product Type
Reference #
807-062-1
Teaching Note
807-062-8
Institute
Setting
Nigeria
Year
2007
Keywords
Business planning; New product development; Feasibility study; Start-up financing
Summary/
Abstract
Abstract
From the conception of the idea to the production of the first KAREN Sanitary pads, Dr Chioma Ejikeme, Managing Director and founder of Karen Happuck, soon found out that venturing into manufacturing is not the same as working with a stethoscope. After four turbulent years, she is now preparing to launch her product into the NGN8 billion a year Nigerian market. However, competing with the likes of Procter & Gamble, Femina Products and PZ Industries will be her ultimate test.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
