Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Kulula.com in turnaround mode
Title
Kulula.com in turnaround mode
Author
Van Rensburg, A; Townsend, S
Pages
13
Product Type
Reference #
606-026-21
Teaching Note
not available
Institute
Setting
South Africa
Year
2006
Keywords
Operations management, Strategy
Summary/
Abstract
Abstract
It was October 2005. Commercial Director of the successful low cost South African airline, Kulula.com, Gidon Novick, struggled to find a solution to the airline's flight delays which impacted negatively on its customer relations. The turnaround time of its aircraft needed to be reduced dramatically for Kulula.com to stay competitive, but how could this be achieved?
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
