Case Study: Laurie Dippenaar: corporate entrepreneur

Title
Laurie Dippenaar: corporate entrepreneur 

Author
Cook, J; Mitchell, C 

Pages
20 

Product Type
 

Reference #
305-425-1 

Teaching Note
not available 

Institute
Wits Business School, University of the Witwatersrand 

Setting
Johannesburg 

Year
2005 

Keywords
Leadership; Governance; Corporate entrepreneurship



Summary/
Abstract
By 2004, Laurie Dippenaar had been at the helm of FirstRand, one of the largest financial services groups in South Africa, for six years. He was chairman of two of the companies within the FirstRand group the Momentum Group Limited and Discovery, both of which operated in the life and health insurance market. In early 2004, Discovery had come up with an idea for an investment product that was a paradigm shift away from what was currently offered in the market and Dippenaar believed it had huge potential. The immediate question was whether to allow Discovery to proceed with its new product, as it would compete directly with the products offered by Momentum. The real issue was that FirstRand had two horses in one race, and he wondered whether the current situation was sustainable.

 

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