Case Study: LETLAPA PLATES: AT A CROSSROADS

Title
LETLAPA PLATES: AT A CROSSROADS 

Author
Temlett, S; Gordon-Brown, C. 

Pages
11 

Product Type
 

Reference #
804-036-1 

Teaching Note
not available 

Institute
Wits Business School, University of the Witwatersrand 

Setting
South Africa 

Year
2004 

Keywords
Entrepreneurship ; Public-private partnerships ; Black economic empowerment



Summary/
Abstract
It was 12 January 2004 and Barry Berman's year had just got off to an awful start. Berman was MD of Letlapa Plates, which in 2000, had won a three-year contract from the Gauteng Department of Transport and Public Works (Gauteng DOT) to market personalised registration numbers (PRNs) in the province. The Gauteng DOT was his major client. He had a smaller operation in the Western Cape that marketed PRNs independently of the provincial government there, but his business in Johannesburg was the real money generator. Berman had returned from a relaxing holiday at the coast to find a letter from the Gauteng DOT waiting on his desk. His contract had expired in November the previous year, said the letter and the Gauteng DOT was not going to extend his contract. Berman stared at the letter, his heart sinking. What would happen to his business? Indeed, did he have a business anymore? Would he have to cut his losses now and shut up shop, or could he do anything to ensure that he still had a business?

 

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