Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: PC INDUSTRY'S NEXT ONE BILLION CUSTOMERS: EXPLORING THE GROWTH AVENUES
Title
PC INDUSTRY'S NEXT ONE BILLION CUSTOMERS: EXPLORING THE GROWTH AVENUES
Author
Phani Madhav, T ; Gayatri, D
Pages
9
Product Type
Reference #
305-023-1
Teaching Note
Institute
Setting
Year
Keywords
PC industry ; Emerging markets ; Dell in China ; Hewlett Packard in emerging markets ; PC in rural India ; PC market in US ; Hewlett Packard in South Africa ; Bric economies and PC industry ; Market expansion ; Growth strategies ; South Korea broadband ; On-line gaming in South Korea ; Dell's SmartPC ; Software piracy in developing countries; Global; PC software and hardware
Summary/
Abstract
Abstract
The global PC industry was looking for new avenues for growth as its traditional markets matured. Penetration levels in the US PC market as well as other European nations were as high as 60%. The industry behemoths like Dell, Microsoft, IBM and Hewlett Packard believed that developing countries like Brazil, India, China and Russia were the next 'one billion market'. While the companies were taing the unmet needs and were adapting themselves to the market requirements, several challenges stood in their way to success. The poverty levels, the rigid laws and the language diversity were among others the problems for these multinationals. The case highlights the PC industry's growth strategies in the traditional markets and its entry into emerging markets. The case drives discussion towards the oortunities and challenges in the next 'one billion market' and how the companies were tackling them.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
