Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Pruhealth PLD: a healthy explansion for Discovery?
Title
Pruhealth PLD: a healthy explansion for Discovery?
Author
Soicher, A; Mitchell, C
Pages
16
Product Type
Reference #
307-236-1
Teaching Note
not available
Institute
Setting
Johannesburg
Year
2006
Keywords
Strategy; Globalisation; Information technology
Summary/
Abstract
Abstract
It was June 2006 and Shaun Matisonn, Chief Executive Officer of PruHealth plc, a 50/50 joint venture formed in late 2004 between Discovery Holdings in South Africa and Prudential plc in the United Kingdom, was about to relocate his office from Johannesburg to London. This was where more of the intellectual thinking and leadership work relating to the business took place and accordingly, it was best that he should be there. As he contemplated his move, Matisonn wondered how he was going to make the joint venture work. One of his challenges lay in building a business from the ground up, while others related to the market in which PruHealth was operating. The operations staff in South Africa had to be particularly sensitive to the nuances of the UK market, which wasn't always easy when sitting on a different continent. Consumers and the regulator in the UK demanded higher levels of service than in South Africa, and PruHealth had to meet these demands. Furthermore, work still had to be done on unifying the different underlying cultures of the two shareholders, and creating a new corporate culture for the joint venture.
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