Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Shoprite: South African retailer's growth strategies
Title
Shoprite: South African retailer's growth strategies
Author
Chaudhuri, S; Umashankar, R
Pages
11
Product Type
Reference #
305-159-1
Teaching Note
Institute
Setting
South Africa
Year
2005
Keywords
Shoprite Holdings Ltd; Shoprite?s Geographical expansion; Horizontal integration; Supermarket industry in South Africa; Shoprite?s retail formats; South Africa?s formal retail sector; South African Development Community; Retailing in South Africa; Department of Trade and Industry in South Africa; Flood inflation in South Africa; Pick ?n Pay
Summary/
Abstract
Abstract
Started in the late 1970s with a chain of eight supermarkets in South Africa, Shoprite Holdings Ltd (Shoprite), by 2004, has become Africa's largest food retailer with more than 900 outlets and a customer base of 10 million people. Having operations across 16 countries in Africa, Shoprite plans to further expand and increase its share of non-South African revenues from 10% to 50%. This case study highlights the strategies behind the rapid growth of Shoprite against the backdrop of trade restrictions, bureaucracy and inflation, that has been the perennial hurdles for the company
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