Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: THE SOUTH AFRICAN CAR INDUSTRY: THE RESURGENCE
Title
THE SOUTH AFRICAN CAR INDUSTRY: THE RESURGENCE
Author
Sumit, KC ; Jignesh, Z
Pages
7 pp
Product Type
Reference #
204-101-1
Teaching Note
Institute
Setting
Year
Keywords
South Africa ; Delta Motor Corporation ; General Motors ; Volkswagen ; Ford ; Mercedes Benz ; Completely knocked down versions ; Apartheid ; United auto workers ; Democratic Republic of South Africa ; BMW ; Nelson Mandela ; Toyota ; Nissan ; Albert Wessels
Summary/
Abstract
Abstract
The South African car industry has always attracted the major car makers in the world since the 1920s. Although the industry managed to overcome the turmoils of the Great Depression and the Second World War, due to the apartheid policy of its government, there was an international boycott of South African trade. After the new democratic government came to power in 1994, the country started taking initiatives to bring back its past glory as the car manufacturing hub of Africa. By the end of 2000, the auto industry was contributing 5.4% to the gross domestic product of South Africa. This case, while narrating the circumstances that led to the downfall of car manufacturing in South Africa, highlights the factors that helped in the resurgence of the South African car industry.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
