Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: The South African lottery: a battle for hearts and minds
Title
The South African lottery: a battle for hearts and minds
Author
Townsend, S
Pages
10
Product Type
Reference #
704-039-1
Teaching Note
Institute
Setting
South Africa
Year
2004
Keywords
Marketing; Governance
Summary/
Abstract
Abstract
The South African National lottery had been in the firing line of the media and public since its inception. The continuous distrust and suspicion with regards to the operations of the two role players, Uthingo (the license holder) and the National lottery Board (NLB), were cause for concern. In an attempt to improve their negative public image, Uthingo and the NLB made efforts to be more open and transparent through the use of advertisements, advertorials, road shows and their website. In addition they took pains to reply in detail to all the accusations since 2000. However, its image had not improved significantly. What else could be done to reverse this perception
The Impact of AABS Video
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
