Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: The valuecard scheme
Title
The valuecard scheme
Author
Epie, C
Pages
3
Product Type
Reference #
405-049-1
Teaching Note
Institute
Setting
Nigeria
Year
2005
Keywords
Presentations; Persuasion
Summary/
Abstract
Abstract
This short case is one of a mini-series of practical exercises in persuasive oral presentations. The head of product development of a bank needs to convince a client that the bank has the solution for his cash-handling problems. The objective is to prepare and deliver a persuasive presentation to an audience very concerned about security and cost control.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
