Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Value Communications Ltd: to franchise or not ot franchise
Title
Value Communications Ltd: to franchise or not ot franchise
Author
Alos, A; Anuakora, C
Pages
18
Product Type
Reference #
806-063-1
Teaching Note
Institute
Setting
Nigeria
Year
2006
Keywords
An opportunity; Market; Competition; WSI Worldwide Inc; WSI Franchise; Kola's Fears; Financial projection; Decision
Summary/
Abstract
Abstract
In an attempt to solve the problem of a young son regarding the ethical use of the Internet, Kola Olusola discovered a great business opportunity in the growing Internet market in Nigeria. He had no background in information technology. He had worked as a marketer for a multinational for several years and afterwards set up his own marketing firm which was doing quite well, but the Internet business was irresistible to him. Teaming up with his old friend they set up Value Communications Ltd. Since neither have any experience in this business they weigh up the option of buying a franchise
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