Case Study: Wendy Lucas Bull: making a difference

Title
Wendy Lucas Bull: making a difference 

Author
Duffy, N; Beswick, C 

Pages
21 

Product Type
 

Reference #
205-095-1 

Teaching Note
not available 

Institute
Wits Business School, University of the Witwatersrand 

Setting
South Africa 

Year
2005 

Keywords
Leadership; Organisational transformation; Business in society



Summary/
Abstract
Wendy Lucas-Bull?s career was taking an entirely new direction. She had spent the last 10 years working in various capacities for FirstRand, one of South Africa?s largest financial services groups ? most recently as chief executive officer of the group?s retail financial services businesses. As such, she had been responsible for the biggest division within the FirstRand banking group. Now, in October 2004, she had decided to branch off on her own and to apply her skills to making a difference in South African society through a threefold process of: (1) fostering partnerships between business, government and civil society; (2) advocacy amongst business people in regard to developing sustainable businesses; and (3) advocacy around using black economic empowerment as a means of achieving business sustainability. Lucas-Bull thought the timing was right: South Africa was experiencing a new patriotism, as well as growing business confidence, which would make people more open to her ideas. But would she succeed in achieving her vision?

 

Back


Follow us on LinkedIn LinkedIn

The Impact of AABS Video

"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.

 

View The Imact of AABS Video

AABS is proud to announce our new project: African Agribusines Network (AAgri.net). Visit the website.

Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011