Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: West African Portland Cement: leveranging on Lafarage's global experience
Title
West African Portland Cement: leveranging on Lafarage's global experience
Author
Alos, A; Anuakora, C
Pages
20
Product Type
Reference #
306-361-1
Teaching Note
Institute
Setting
Nigeria
Year
2006
Keywords
West African Portland Cement (WAPCO) in 2002; Lafarge's acquisition of Blue Circle; Lafarge in Africa; Lafarge in Nigeria; From Blue Circle to Lafarge; A change of baton at WAPCO; The new dawn; Moving from sellers market to a competitive future; Future plans; Change management
Summary/
Abstract
Abstract
After the acquisition of Blue Circle in 2001, Lafarge SA became the number one cement manufacturer worldwide. In Nigeria it inherited two companies in which Blue Circle had a majority shareholding namely West African Portland Cement (WAPCO) and AshakaCem. The case illustrates the challenges that Lafarge had to face to return WAPCO to profitability, change the organisational culture and deal with increased competition from imported cement.
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