Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Woolworths SA: clothing turnaround strategy
Title
Woolworths SA: clothing turnaround strategy
Author
Stockport, G; Dorfling, T
Pages
39
Product Type
Reference #
306-362-1
Teaching Note
not available
Institute
Setting
Cape Town
Year
2006
Keywords
Strategy; Marketing; Retail industry
Summary/
Abstract
Abstract
In the 2004 financial year, for the third year in a row, the results of fashion and food retailer Woolworths were behind those of its competitors. Comparing turnover growth rates of the major sector players over the 2002 to 2004 period indicated that the Cape Town-based Woolworths had grown at an average of 13% a year as opposed to an average of almost 19% among its competitors. Woolworths clothing sales had remained static whilst those of its competitors had increased. Chief Executive Officer, Simon Susman, had to decide on a strategy to turn this around.
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"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
