Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Lawbreed Limited
Title
Lawbreed Limited
Author
Chinyelu Amangbo
Pages
14
Product Type
Case
Reference #
MKT-C-03-1-01
Teaching Note
yes
Institute
Setting
Nigeria
Year
2003
Keywords
Summary/
Abstract
Abstract
Mr. Layi Babatunde, Editor-in-chief of Lawbreed limited, publishers of Judgements of the Supreme Court of Nigeria (more commonly known as S.C. Report) was reluctant to pay for an office accommodation in Port-Harcourt in October 2002. Acquiring an office in Port-Harcourt was part of a plan to diversify operations to other parts of the country in order to aid the distribution of the monthly editions of the S.C. Reports and other publications of the company. His reluctance was due mainly to the challenges of controlling a multi-branch operation. Layi Babatunde knew he had to make some changes to the existing distribution system and considered some options.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
