Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: HYGEIA NIGERIA LIMITED (A) – MANAGED HEALTH CARE IN NIGERIA
Title
HYGEIA NIGERIA LIMITED (A) – MANAGED HEALTH CARE IN NIGERIA
Author
Fola Elebute
Pages
12
Product Type
Case
Reference #
BP-C-97-1-01
Teaching Note
Institute
Setting
Nigeria. Healthcare. HMO.
Year
1997
Keywords
HMO, healthcare
Summary/
Abstract
Abstract
In May 1994, the management of Lagoon Hospital faced a new challenge: the hospital’s marketing team had brought in a proposal, from AA Ltd, a mid-sized multinational company, asking the hospital to quote a fixed price per employee per annum for its healthcare delivery services. This was a radical departure from the usual fee-for-service retainership arrangement. Around this time, the managed care delivery concept had become increasingly popular among hospital groups in the United States. Would this concept be easily transferable to the Nigerian marketplace? Would it solve Lagoon Hospital’s challenge of delivering a health insurance product to its customer?
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