Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: AVIAN SPECIALTIES (A): MORE THAN CHICKEN FEED
Title
AVIAN SPECIALTIES (A): MORE THAN CHICKEN FEED
Author
Albert Alos; Olufemi Bamiro
Pages
16
Product Type
Background note
Reference #
BP-C-99-1-04
Teaching Note
Institute
Setting
Nigeria. Poultry farming
Year
1999
Keywords
Summary/
Abstract
Abstract
The newly completed hatchery was one major step towards achieving Gbenga’s goal of turning his company into a fully integrated poultry farm by the new millennium; but he kept wondering what his next step should be. The company’s three products were in three very different markets and getting the right product mix was crucial to the effective performance of the company. He wondered what strategy he would use for each product…or could it ever be possible to have one strategy that would work for all products? He was considering how to exploit his expertise in feed mix and in farm management to make Avian Specialties the most efficiently run farm in Nigeria.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
