Case Study: AVIAN SPECIALTIES (B): POSITIONING FOR GLOBAL COMPETITIVENESS

Title
AVIAN SPECIALTIES (B): POSITIONING FOR GLOBAL COMPETITIVENESS 

Author
Albert Alos; Olufemi Bamiro 

Pages

Product Type
Case 

Reference #
BP-C-01-1-01 

Teaching Note
 

Institute

Setting
Nigeria. Poultry farming 

Year
2001 

Keywords
competition, investment



Summary/
Abstract
Gbenga James was at his desk located close to his modern hatchery, which was producing the highest number of day old chicks (DOC) in the country. He was busy by 8.00am putting the facts and figures together in preparation for the 11.00 o’clock meeting with his bankers over a proposal to build a modern broiler farm that would allow him to become globally competitive in the sector. Gbenga felt very optimistic about the viability of the proposal and the competitive advantage that he would derive from it. But, would his bankers share the same optimism after discussing the project with him?

 


The Impact of AABS Video

"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.

 

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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011