



Case Study: AVIAN SPECIALTIES (B): POSITIONING FOR GLOBAL COMPETITIVENESS
Title
AVIAN SPECIALTIES (B): POSITIONING FOR GLOBAL COMPETITIVENESS
Author
Albert Alos; Olufemi Bamiro
Pages
6
Product Type
Case
Reference #
BP-C-01-1-01
Teaching Note
Institute
Setting
Nigeria. Poultry farming
Year
2001
Keywords
competition, investment
Summary/
Abstract
Abstract
Gbenga James was at his desk located close to his modern hatchery, which was producing the highest number of day old chicks (DOC) in the country. He was busy by 8.00am putting the facts and figures together in preparation for the 11.00 o’clock meeting with his bankers over a proposal to build a modern broiler farm that would allow him to become globally competitive in the sector. Gbenga felt very optimistic about the viability of the proposal and the competitive advantage that he would derive from it. But, would his bankers share the same optimism after discussing the project with him?






