Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: DUNLOP NIGERIA
Title
DUNLOP NIGERIA
Author
Albert Alos
Pages
8
Product Type
Case
Reference #
BP-C-00-1-01
Teaching Note
Institute
Setting
Nigeria. Tyre industry.
Year
2000
Keywords
strategy
Summary/
Abstract
Abstract
In 1999, Dunlop’s management decided to defend their volume by lowering their price. To effectively accomplish their strategy, Dunlop adopted a series of initiatives that were to boost sales and reduce operational costs. By following this strategy, it achieved its targets. To achieve this growth, however, Dunlop needed to address two major constraints, both involving heavy financial investments.
The Impact of AABS Video
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
