Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: CUTIX PLC FACING THE CHALLENGES OF CHEAP IMPORTS
Title
CUTIX PLC FACING THE CHALLENGES OF CHEAP IMPORTS
Author
Chris Ogbechie
Pages
10
Product Type
Case
Reference #
BP-C-06-1-02
Teaching Note
yes
Institute
Setting
Nigeria. Cable and wire industry.
Year
2006
Keywords
entrepreneurship, competition
Summary/
Abstract
Abstract
Chief Ajulu Uzodike, the chairman and CEO of Cutix Plc, was putting together his 2005 strategic plan for the board meeting scheduled for February 21, 2005. He was faced with the challenges of growing the business in the face of increased competition from other local manufacturers and cheap imports from South-east Asia. He also had to figure out how to attract the right personnel to work in the company, which was located in Nnewi , in the eastern part of Nigeria.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
