Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Kulula/Comair - Getting the Balance Right?
Title
Kulula/Comair - Getting the Balance Right?
Author
Peta Krost Maunder
Pages
6
Product Type
Case
Reference #
WBS-2007-6
Teaching Note
Institute
Setting
Article for Business Day
Year
2007
Keywords
Strategy, marketing
Summary/
Abstract
Abstract
A plane flies overhead. As if on automatic pilot, Gidon Novick glances out his second floor office window. In reality, he doesn’t really notice the plane. His thoughts are elsewhere. He is planning: considering possibilities, ideas that could work for the either kulula.com or British Airways Comair. “We are always trying to improve our service and stay true to our brands,” he says.
Novick is a visionary, an ideas man. He and Eric Venter are joint Chief Executive Officers of Comair. Comair is the umbrella company for the premium market airline, British Airways Comair and the low-cost airline, kulula.com. While they have two polar opposite brands in their stable, they have so far managed to stay true to both of them. “The average passenger is not even aware that Kulula is related to British Airways, never mind run by the same people,” says Jackie Walters, professor of transport and logistics management, University of Johannesburg.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
