Case Study: Polecat: Poised for Growth

Title
Polecat: Poised for Growth 

Author
Claire Mitchell; Grant Sieff 

Pages
12 

Product Type
Case 

Reference #
WBS-2008-2 

Teaching Note
 

Institute

Setting
 

Year
2008 

Keywords
Entrepreneurship.



Summary/
Abstract
It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting as well as many other applications, was deep in thought. His business, which had shown impressive growth since 2005, was poised to take a further quantum leap forward. The question he asked himself was whether he had the capacity to cope with such extensive expansion? He had started out with a very ambitious business plan, but wondered whether he should be reassessing it in the light of how the business had developed thus far.

 


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"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.

 

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