Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Sally Williams Fine Foods: To Market, To Market ...
Title
Sally Williams Fine Foods: To Market, To Market ...
Author
Stephanie Townsend; Yvonne Saini
Pages
8
Product Type
Case
Reference #
WBS-2008-3
Teaching Note
Institute
Setting
Year
2008
Keywords
Distribution, strategy, marketing
Summary/
Abstract
Abstract
Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious. It was May 2007, four years since Sally Williams had first appointed its distributor and the thermostat at the distributor’s warehouse had failed. As a result, his product had spoiled and he had to recall almost all of it. This was not the first mistake the distributor had made and Pretorius knew he had to make a change. Should Sally Williams bring distribution back in-house or continue to outsource it, he wondered. And if the decision was to outsource, what should the company look for in a new distributor?
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
