Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: Netflorist: Maintaining Momentum
Title
Netflorist: Maintaining Momentum
Author
Peta Krost Maunder
Pages
7
Product Type
Case
Reference #
WBS-2008-4
Teaching Note
Institute
Setting
Article for Business Day
Year
2008
Keywords
Strategy
Summary/
Abstract
Abstract
Netflorist managing director Ryan Bacher’s wife always gets flowers for Valentine’s Day. His mother always gets some for Mother’s Day. But neither sees him for days around those periods. His head is buried in flowers and gifts, and his mind is racing ahead to ensure that no bouquets are dropped.
When Bacher was involved in establishing Netflorist, the company had the normal teething problems of building a business, but it didn’t have to worry about local online competition. Now, business is doing really well – but it has about 50 competitors, and the numbers are growing daily. In this environment, Bacher’s challenge is to ensure that Netflorist stays on top of its game. Just how to do this is something that occupies his mind as he comes into work every day.
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"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
