Action steps for African Business Schools
2011-05-24 13:56:36 UTC
Case Study: The Times – Bridging the Old with the New
Title
The Times – Bridging the Old with the New
Author
Karen Alsfine; Thabo Mosala
Pages
6
Product Type
Case
Reference #
WBS-2009-4
Teaching Note
Institute
Setting
Year
2007
Keywords
Strategy, Internet, Entrepreneurship & Marketing.
Summary/
Abstract
Abstract
It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007. As the editor, he debated whether the paper, with its online functionality, would be targeting a brand new market or actually be merely an extension of The Sunday Times’ existing market of over 130 000 subscribers. Resolving this question would inform many still uncertain issues, such as what form the daily paper would assume, its predicted performance relative to established daily papers, content compilation and, perhaps most importantly, whether it would generate an online market.
The Impact of AABS Video
"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.
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Reports on the AABS Members Meeting 2011 and Responsible Management in Africa Conference 2011
