Case Study: Discovery Ltd: Entrepreneurship in its DNA

Title
Discovery Ltd: Entrepreneurship in its DNA 

Author
Claire Beswick; Boris Urban 

Pages
25 

Product Type
Case 

Reference #
WBS-2010-02 

Teaching Note
 

Institute

Setting
Johannesburg 

Year
2009 

Keywords
Entrepreneurship, financial services, strategy, corporate environment, medical schemes



Summary/
Abstract
On 1 September 2009, as financial services firm, Discovery Ltd was about to release its annual results for 2008/2009, its chief executive officer (CEO) and founder Adrian Gore, took some time to consider the company’s trajectory since its inception 16 years ago. Discovery was now in the top 40 on the Johannesburg Stock Exchange (JSE). This year’s results were excellent: in the context of the global economic crisis, operating profit had grown by 32%. Still, Gore was not one to remain satisfied with these achievements. He had worked hard to instil an ethos of entrepreneurship and innovation in the organisation. Now he wondered whether he had done enough to sustain that into the future and what the next opportunity would be.

 


The Impact of AABS Video

"The impact of AABS Video" was filmed at the Gordon Institute of Business Science, Johannesburg and at the University of Cape Town Graduate School of Business, Cape Town during the AABS Members Meeting and Conference 2011.

 

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