Case Study: A Model of Clean Energy Entrepreneurship in Africa: E+Co's Path to Scale

Title
A Model of Clean Energy Entrepreneurship in Africa: E+Co's Path to Scale 

Author
Oana Branzei, Kevin McKague  

Pages
21 

Product Type
Case 

Reference #
9B07M059 

Teaching Note
 

Institute
Ivey Publishing 

Setting
Global, Small 

Year
2006 

Keywords
Business and Society; Entrepreneurial Business Growth; Emerging Markets; Energy, Entrepreneurship, General Management/Strategy, International



Summary/
Abstract
The founder and executive director of E+Co faces the challenge of ten-fold growth and reviews the core parts of the company's innovative business model, the changes in the energy markets around the world, and the rationale for local solutions to energy scarcity and inefficiency. Also presented is a set of entrepreneurial growth strategies that preserve the core of the model - i.e., simultaneously tackling energy poverty and energy waste, and bringing people up the energy ladder with locally suitable and affordable solutions. These strategies help consolidate and leverage E+Co's 12 years of experience and strong local presence through an innovative combination of complementary wedges.

 

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