Log In


AABS Events


Follow Us




AABS Case Studies

About AABS Case Studies

Over 500 African case studies are listed in the AABS case study database. The database shows the details of the case study and the abstract.  

How to order a Case Study

To order the case study you will need to contact the institution or case clearing house listed alongside the case study.

Fees will vary depending on the case, where it originated, what it is to be used for, the number of students using it and whether you are a member of that institution.

Each institution will be able to provide a guideline as to the costs involved.

Searching for a Case Study

All fields in the case studies are searchable. In order to seach the case studies you will need to type your keywords below. Click here for help with searching

NTN in Nigeria: Sailing too close to the wind?

In July 2016, MTN’s newly appointed CEO, Rob Shuter, was considering how it was possible that the company had been fined US$5.2 billion (R78 billion) by the Nigerian Communications Commission (NCC) in October 2015. He also wondered what could be don

Women in Wine: Can Principles Turn a Profit?

In October 2016, the management team of Women in Wine – South Africa’s first wine brand to be owned and controlled by black women – gathered to prepare for the annual meeting of company shareholders. Operating conditions locally and abroad over

The Expansion of Choppies into Africa

On a Saturday morning in early October 2015, Choppies chief executive officer (CEO), Ramachandran Ottapathu, made his weekly visit to a Choppies store. While watching the familiar scenes in the Choppies superstore in Gaborone, he considered the compan

Volkswagen South Africa: VW up! Marketing

At the beginning of August 2016, Bridget Harpur, marketing brand manager for Volkswagen Group South Africa (VWSA), and Mark Handley, national sales manager, were debating how to grow sales of the entry-level VW up! that VWSA had launched in February 2

FirstRand: Finding its path into the Indian Market

In February 2008, eight months after FirstRand Limited sent Stephan Claassen to India to gather insights for a market-entry strategy into that country – the initial preference being to set up as a retail bank – Claassen presented a strategy to the

Bank Windhoek Multi-Pronged Approach to Corporate Social Responsibility

Sustainability is crucial and to large extent adopting right approach to Corporate Social Responsibility (CSR) is needed to ensure the same and many sectors are doing so. Banking is no exception. This case delves on the CSR initiatives by Bank Windhoe

A Tale of Three Houses

The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch. She felt exhausted. Her la

National Development Plan: The Outlook in 2016

At the beginning of 2016, South Africa faced what Songezo Zibi, outgoing editor of Business Day, termed a “perfect storm”. President Jacob Zuma’s December 2015 decision to replace finance minister Nhlanhla Nene with David van Rooyen, an African

Critical Success Factors for Internationalization in African Context

Relevance of global economy is a fact. Internationalization is becoming significant. Many countries have started their internationalization process, but not all of them are successful. Thus, the core aim of this case study is identify the critical suc

Scaling Innovations in Education: The Namibian Milieu

Education is a means to succeed as it lessens life challenges. In globalized knowledge society it has vital role, as it empowers to interpret rightly, innovate and find means for better living. Innovations are often proposed as solutions to the educat

Ellerines and African Bank: A Toxic Acquisition Recipe - Part B

In August 2014, seven years after Ellerine Holdings Limited (EHL) had been purchased by African Bank Investments Limited (ABIL), the board of EHL announced that EHL and Ellerine Furnishers (Pty) Ltd (EF) had applied for voluntary business rescue. The

Ellerines and African Bank: Suitable Suitors? Part A

At the end of the third quarter of 2007, Leon Kirkinis, chief executive officer (CEO) of African Bank Investments Limited (ABIL), unexpectedly arrived at the head office of Ellerine Holdings Limited (EHL), a South African furniture retail group, with

Systems Approach to Namibia’s Infrastructure Development

Government of Namibia has identified scaling-up investment in infrastructure as a key enabler to achieve development objectives in 4th National Development Plan (NDP4). How can Namibia develop infrastructure requirements needed to unlock the potential

Anheuser-Busch InBev and SABMiller: Would Strategic Benefits come easily with "Newco"?

On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accep

City Lodge Hotel Group: Redefining Segments and Brands

In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation. However, by 1990, his City Lodge select service hotel concept bo

Old Mutual: Breaking into the mass market

It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market. Anele Mbuya, senior marketing actuary for Old M

Fairway Hotel: Customer lifetime value through a loyalty programme?

In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward

Mowana Spa: A top-to-toe experience

Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again. The spa industry was

Strategy Mapping: Case of NamWater

Knowing-doing gap is an issue that most organizations struggle with. Strategy mapping can help to overcome that gap by illustrating strategy in a cause-and-effect format, and making strategy easier to understand. This in turn can facilitate the bridge

Industrial Relations in South Africa: Labour Laws, Labour Institutions and Political Disillu

In 2014, South Africa experienced its longest and costliest strike ever: a five-month stoppage in the platinum sector that cast doubt on the institutions and culture of the country’s labour relations framework. After the strike came to an end in la

Poultry Tariffs: Levelling the Playing Field or Rewarding Inefficiency? EPILOGUE

In July 2013, Siyabulela Tsengiwe – chief commissioner of the International Trade Administration Commission of South Africa (ITAC) – and ITAC commissioners met to make a final determination on a highly contentious customs tariff application. The

Entrepreneurship Development in Namibia

Entrepreneurship has assumed tremendous importance for accelerating economic growth both in developed and developing countries (Baporikar, 2007, 2009). It promotes capital formation and creates wealth in country. Hence, entrepreneurship development is

Relook at South African Talent Management Strategy thru Global Lens

Marchington and Wilkinson (2012) suggest that effective talent management is essential for ‘competitive edge and future survival’, specifically relating to leadership talent. Of course, volatile economic context tends to render talented leadership

SWOT Approach for Flying High: A Case of Air Namibia

When you run an organisation, one is likely to have many issues which need attention and prioritisation. More so, it is true when it a complex organization like that of airlines. Airlines, not only has diverse mix of people who bring a range of skills

The Saga of Prodigious Namibian Entrepreneur: Harold Pupkewitz

The world’s history is replete with examples of how individuals invested – called ‘entrepreneurs’ or ‘entrepreneurial managers’ - can result in big pay offs. These individuals dare to dream, have vision, foresight and untiring energy to pu

Culture - Learning - Development Nexus in Namibian Higher Education

Significant body of literature suggests that different students have different styles of learning, in which they learn more effectively. Furthermore, the influence of cultural background on the way of thinking of individuals, and hence their learning

Strategic Approach to Tourism Development: A Case of Namibia

The importance of the tourism system for economic development in Namibia has been clearly acknowledged in the development strategies and plans. Despite this, there have been few detailed and comprehensive studies of the structure, dynamics and potenti

Kagiso Trust: Deciding its Future

In November 2014, Kagiso Trust (KT) was at an important crossroads. Anti-apartheid struggle icons such as Dr Beyers Naudé and Archbishop Desmond Tutu had established the organisation with European Union (EU) funds in the 1980s to promote the struggle

Transport as an Enabler for Infrastructure Development in African Countries

The New Partnership for Africa's Development (NEPAD) identifies infrastructure and regional integration as major parameters for economic growth and poverty reduction in Africa. Regional integration is essential to building markets, creating robust and

Beauty Factory: Planning a Future in a Slow Economy

Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products. As a boutique retailer of beauty and home products, the brand had achieve



AABS Insight Newsletter

AABS Insight is the Association's quarterly newsletter.

Sign Up Here


Emerald AABS Case Study Competition 2016-17

The Emerald AABS 2016-17 Case Study Competition winners will be announced at the Connect conference hosted by the AUC School of Business. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

Submit a Case Study Here

View a Case Study Here