Over 250 African case studies are listed in the AABS case study database. The database shows the details of the case study and the abstract. To order the case study you will need to contact the institution or case clearing house listed alongside the case study. Many of the cases are housed at the ecch withwhom we are in partnership with. Fees will vary depending on the case, where it originated, what it is to be used for, the number of students using it and whether you are a member of that institution. Each institution will be able to provide a guideline as to the costs involved. All fields in the case studies are searchable. In order to seach the case studies you will need to type your keywords in below.
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| Laurie Dippenaar: corporate entrepreneur |
| By 2004, Laurie Dippenaar had been at the helm of FirstRand, one of the largest financial services groups in South Africa, for six years. He was chairman of two of the companies within the FirstRand group the Momentum Group Limited and Discovery, both |
| Lawbreed Limited |
| Mr. Layi Babatunde, Editor-in-chief of Lawbreed limited, publishers of Judgements of the Supreme Court of Nigeria (more commonly known as S.C. Report) was reluctant to pay for an office accommodation in Port-Harcourt in October 2002. Acquiring an offi |
| Leading Fruit and Veg city into fresh pastures |
| It was September of 2005, Brian and Mike Coppin had founded Fruit and Veg City 11 years ago and knew that over the past 11 years they had done an excellent job of translating the mission of the organisation into action. They had sustained success and |
| LECHABILE: IT AS A PEOPLE BUSINESS |
| On 12 May 1999, Lechabile's management team met in the boardroom for a weekly management meeting.The company was faced with a two-fold strategic issue that had to be resolved. First, how to manage the numerous growth opportunities that presented thems |
| Legal Aid Board: Balancing the Scales of Justice |
| In 1998/1999, the Legal Aid Board faced closure because of a contingent liability of more than R600 million for legal services delivered by private practitioners to the organisation’s clients. Since then, through three phases of transformation, unde |
| LEISURENET: an unfit empire |
| On the evening of 6 October 2002 'Mr Fix-It', Peter Flack, a Partner in Coronation FRM, a firm of corporate turnaround specialists, was preparing for his testimony at the hearing into the collapse of LeisureNet, a company with the majority of its inte |
| LETLAPA PLATES: AT A CROSSROADS |
| It was 12 January 2004 and Barry Berman's year had just got off to an awful start. Berman was MD of Letlapa Plates, which in 2000, had won a three-year contract from the Gauteng Department of Transport and Public Works (Gauteng DOT) to market personal |
| LETLAPA PLATES: EMPOWERMENT ON A (REGISTRATION) PLATE |
| The night before his tender proposal had to be submitted, Barry Berman, the founder of Creative Plates, a company that marketed personalised vehicle registration numbers (PRNs) in the Western Cape and Gauteng, was about to negotiate the biggest deal o |
| LINKSERVE: NIGERIA’S PREMIER ISP |
| With the increasing demand for Internet services and the expected growth of the industry arising from the deregulation of the sector, Chima was facing the challenge of growth. However, growth posed a strategic problem for Chima. Getting VSAT services |
| Maanda Manyathshe: a South African postal revolution |
| Maanda Manyatshe, Chief Executive Officer of the South African Post Office, put the phone back in its cradle. He had just been speaking to a few of his prospective colleagues at MTN South Africa, the cellular network company he would soon be joining. |
| Malawi business action against corruption |
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| Malawi business action against corruption |
| The founding executive director of the African Institute for Corporate Citizenship (AICC), felt very tense as he typed the last revisions to the speech he would be giving to a Llongwe merchants' association later in the week. He really enjoyed proudly |
| Managing finances at Johannesburg Hospital |
| It was approaching the middle of the 2006/2007 financial year. The Johannesburg Hospital Finance Director, Gumani Matodzi, had just completed another weekly run of the hospital's top 20 goods and services expenses. As always, the National Health Labor |
| Marketing scents |
| Susan Mawer, a group marketing manager for African Sales Company, needs to outline the organisation’s value proposition for an upcoming executive meeting of this small distributor and wholesaler company in the fine fragrance industry in South Africa |
| MASSEY STREET CHILDREN'S HOSPITAL |
| Guaranty Trust Bank Plc, a highly successful Nigerian indigenous "new generation" bank, decided to devote 2% of its profit before tax to corporate donations and to concentrate its giving for several years on a single project: the rehabilitation of a S |
| Massmart beyond Mark Lamberti |
| Under Mark Lamberti’s leadership, mass retailer, Massmart’s turnover had exceeded 20 billion rand in turnover for the first time in its history in 2004. It had a watershed year in terms of numbers as no mass merchant in the history of South Africa |
| Mavuso Msimang: turning SITA around |
| It was January 2005, more than one year after Mavuso Msimang had accepted the position as Chief Executive Officer of the State Information and Technology Agency (SITA). In its five years of existence, SITA had experienced tumultuous times and had been |
| MCM Wines in China: Taking on the Dragon |
| In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy. He had been exporting his own wine to China since 2003 and had recently signed an agreement with the prestigious South African wine estate, Gro |
| Media Monitoring Services: adding value to advertising |
| Media Monitoring Services is a start-up information based company that pioneered a market that was not in existence. The services offered by the company included a media-advertising audit, advertising share of voice, media habit studies, programme rat |
| Medicine's Plus Limited |
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| Medicine's Plus Limited |
| Medicines Plus was a chain of pharmacy shops in Lagos, Nigeria, that had created a reputation for quality products in a market that was burdened with the preponderance of fake and adulterated drugs. In January 2002, Joke Bakare was faced with the regu |
| Memo: Aids policy and strategy for IES |
| Sugen Moodley has recently experienced the death of one of his employees from an AIDS related illness. He is now faced with getting the board to adopt an appropriate HIVAIDS strategy for his small organization. He considers the responsibility his co |
| Memo: Aids policy and stratety for IES |
| Sugen Moodley has recently experienced the death of one of his employees from an AIDS related illness. He is now faced with getting the board to adopt an appropriate HIVAIDS strategy for his small organization. He considers the responsibility his co |
| METERMATIC LIMITED: MBO OR NO MBO? |
| Piet Malan, CEO of Metermatic, received a phone call from the private equity company he had approached to help him with a potential management buyout (MBO) of Metermatic from its parent, SAFREN. Equis Private Investment needed a commitment from Malan |
| MonkeyBiz: marketing the bigger than Barbie dream |
| Monkeybiz is a registered not-for-profit organisation (NPO), which aims to alleviate poverty for South African township beadworkers. Besides financially empowering these women, it offers health care and nutritional support to HIV / AIDS infected worke |
| Moyo's African brand: a brand extension and globalisation strategy |
| It was mid-June 2005 and Jason Lurie, Managing Director of the Johannesburg-based Moyo restaurant chain, wanted world domination for the Moyo brand. Moyo restaurants, which contained a food, entertainment and retail shopping component, had achieved ph |
| MTN: one group, one vision, one brand |
| On 17 April 2005 African cellular telecommunications company MTN finally launched its new 'everywhere you go' pay-off line across all of its African operations. Three months later, with the rush over, MTN's Group Executive Director of M arketing, Sant |
| MTN: one group, one vision, one brand |
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| MTN: One Group; One Vision; One Brand |
| On 17 April 2005 African cellular telecommunications company MTN finally launched its new ‘everywhere you go’ pay-off line across all of its African operations. Three months later, with the rush over, MTN’s group executive director: marketing, S |
| Multichoice Africa: managing the queue |
| It was late on a Tuesday afternoon at the beginning of March 2003. Eddie Moyce, Call Centre Manager for MultiChoice Africa, a multichannel television platform, was examining the results of some recent market research that had been presented that day. |
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