Case Study: AMAZON.COM: FROM STARTUP TO THE NEW MILLENNIUM
| Title |
AMAZON.COM: FROM STARTUP TO THE NEW MILLENNIUM |
| Author |
Stockport, GJ ; Street, D |
| Pages |
43 |
| Product Type |
|
| Reference # |
300-014-1 |
| Teaching Note |
300-014-8 (19) |
| Institute |
University of Cape Town |
| Setting |
Worldwide |
| Year |
2000 |
| Keywords |
e-Commerce ; Business growth ; Defining the business ; e-Business design ; Strategic choice ; Competitor analysis ; Leadership and culture ; e-Commerce and profitability |
| Summary/Abstract |
This case analyses the growth of Amazon.com from 1994 to 1999. It provides an ideal case on emerging e-commerce strategies and strategic thinking because of its first mover development and prominence, its accelerated growth and its recent and rapid emerge |
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