Quality as Strategy
This workshop critically examines benchmarking as a strategic instrument for institutional development, moving beyond its traditional role as a compliance mechanism. It explores how African business schools can align benchmarking practices with their institutional missions, identify contextually relevant peer groups and data sources, and translate comparative insights into evidence-based strategic decisions. Through an applied and reflective approach, participants will engage with methodologies for integrating benchmarking into quality assurance and accreditation processes, while developing coherent impact narratives that articulate institutional distinctiveness. The session is designed for senior leaders and quality assurance professionals seeking to embed a sustainable culture of data-informed decision-making within their institutions.