Strategic Admissions and Recruitment for African Business Schools

A pioneering initiative designed to empower Admissions and Recruitment teams across African business schools with practical strategies, case studies, and actionable tools to strengthen pipelines and outcomes.

PROGRAM INFORMATION

Mastering Holistic Admissions Strategies

1 October 2025  |  16h30 to 18h00 CAT    
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Led by Jay Bryant:

Associate Director, University Relations, ETS,  A global admissions leader with experience at UC San Diego  and Thunderbird School of Global Management, having guided  recruitment efforts across 50+ countries.
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Recruitment with Data-Driven Insights

29 October 2025  |  14h30 to 16h00 CAT
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Led by Ben Opalo:

Client Relations Manager, ETS EMEA – An education strategist with deep expertise in Africa, with prior  roles at Generation Kenya, AMSCO/UNDP, and Strathmore Business School

WHO

WHO SHOULD ATTEND

This workshop is designed specifically for professionals who are  at the forefront of shaping admissions and recruitment in  African business schools, including:

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  • Admissions Managers and Officers
  • Student Recruitment Specialists
  • Marketing & Outreach Coordinators supporting student recruitment
  • Program Managers and Academic Services Staff engaged in admissions decisions
  • Anyone responsible for strengthening candidate pipelines and conversion rate
OBJECTIVES

LEARNING OBJECTIVES

  • Understand and apply holistic admissions frameworks
  • Identify and leverage unique institutional attributes
  • Analyze student motivations and barriers in the African context
  • Apply best practices from international and regional case studies
  • Design strategies for sustainable student recruitment
  • Integrate admissions and recruitment strategies for greater institutional impact

PROGRAM INFORMATION

Email:
academy@aabschools.com

Website
www.aabschools.com