TANTALIZERS

Author :

Albert Alos; Tope Agboola

Pages :

16

Product Type :

Case

Reference # :

BP-C-99-1-02

Teaching Note :

Institute:

Lagos Business Svhool

Setting:

Nigeria. Fast food.

Year:

1999

Keywords:

fast food, entrepreneurship, managing growth, competitiveness

Summary/Abstract:

Tantalizers is a leading company in the emerging fast food industry in Nigeria. The first outlet at Festac was started to keep Bose (Folu's wife) busy. By exploiting her previous work experience, Bose turned the venture into a business. Encouraged by this early success, the Ayeni opened a second outlet in the heart of the Lagos Island and within a year they were setting the stage for the opening of a third outlet in Ikeja, the major industrial area of Lagos. The case is useful to illustrate principles of entrepreneurship, starting new business ventures and managing growth. It is particularly relevant to entrepreneurs, owners of family businesses or company owners,and well suited to discuss the transition from the entrepreneurial stage to a professionally managed venture.