Andbeyond: From Africa to India and Beyond

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Peta Krost Maunder

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Wits Business School


Case written for Business Day Management Review




International business, entrepreneurship, organisational culture, conservation, tourism


Steven Fitzgerald looks relaxed as he arrives home from his fourth trip to South America this month. The chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new climes. The company started in South Africa in 1990, spread its wings to other African countries and then ventured into India in 2004, where it has been successful – although with a few initial surprises. Now Fitzgerald has set his sights on South America. “Once you have seen lions, tigers in India are very enticing, as are jaguars, sloths and macaws in South America,” he says. But, he asks himself, what have we learnt from opening in India that we can take with us to South America? And what should we be doing in setting up in South America that we didn’t do in India?