AVIAN SPECIALTIES (B): POSITIONING FOR GLOBAL COMPETITIVENESS

Author :

Albert Alos; Olufemi Bamiro

Pages :

6

Product Type :

Case

Reference # :

BP-C-01-1-01

Teaching Note :

Institute:

Lagos Business School

Setting:

Nigeria. Poultry farming

Year:

2001

Keywords:

competition, investment

Summary/Abstract:

Gbenga James was at his desk located close to his modern hatchery, which was producing the highest number of day old chicks (DOC) in the country. He was busy by 8.00am putting the facts and figures together in preparation for the 11.00 o’clock meeting with his bankers over a proposal to build a modern broiler farm that would allow him to become globally competitive in the sector. Gbenga felt very optimistic about the viability of the proposal and the competitive advantage that he would derive from it. But, would his bankers share the same optimism after discussing the project with him?