Brian Bruce: New Century Leader

Author :

Eulalie Metton; Conrad Viedge

Pages :

13

Product Type :

Case

Reference # :

WBS-2009-2

Teaching Note :

Monograph

Institute:

Wits Business School

Setting:

Year:

2008

Keywords:

Leadership, construction industry, turnaround strategy, organisational change

Summary/Abstract:

Brian Bruce – New Century Leader In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years. His leadership has resulted in a steady and remarkable change in the character of the group, as well as its fortunes. At the time of his appointment in July 2000, the share price had slumped 96% to 300 cents on the JSE Limited. In his words, “the company was dying.” Bruce embarked on an extended initiative, to reposition the group in the construction economy of South Africa and the world. Eight years later, Murray & Roberts is South Africa’s leading construction company and a major global player in its field. The group jumped to 48th position in the Financial Mail Top Performing Companies in 2008, up from 57th position in 2007. This monograph examines Brian Bruce’s leadership style and philosophy. This document contains information and data not available in the abridged version.